Precise Targeting and Just-in-Time Messages to Your Target
Audience Within a Relevant Mobile Experience.
Medio’s advertising solutions leverage our search
and recommendation technology to intelligently
serve the most appropriate ad at just the right time to an
audience that is most likely to react.
What determines
the success of a marketing campaign resides in the "the
last mile"—the ability to influence your audience
at the very moment they are ready to take action. The Medio
MobileNow Performance Ad Network is the answer to reaching
your target audience during the last mile while they are
using a device that they use most—the mobile
phone.
The mobile platform
presents great opportunities for marketers with different
advertising objectives:
- Driving classic direct response with “respond now” objectives
(such as flowers.com and buying flowers through a phone
call)
- Generating sales for mobile content providers (such as
driving higher sales of downloadable content including
ringtones and wallpaper)
- Steering traffic to independent mobile sites (such as
ESPN driving readership to their mobile sports site)
- Extending brand experience in a search context (such
as serving a brand ad for Disney’s new movie when
someone searches for a Mickey Mouse wallpaper)
With precise targeting capabilities, Medio enables advertisers
to identify and reach audiences across the MobileNow Ad Network with pay-per-click advertising. Ads are served on participating mobile
operator decks as well as independent off-deck mobile
properties, creating a lucrative revenue stream
for these ad distribution channels.
To learn more about running mobile campaigns
on the Medio MobileNow Ad Network:
» Solutions
for Advertisers
To serve targeted MobileNow ads on your mobile
property:
» Solutions
for Mobile Site Owners
If you are a mobile carrier who
wants to implement an advertising platform and participate
in the Medio MobileNow Ad Network:
» Solutions
for Mobile Operators
